IPL is valued at over $2-bn & KKR is the richest team
IPL valued at over $2-bn; KKR richest team
Shahrukh Khan’s Kolkata Knight Riders may be struggling at the bottom in the second season of Indian Premier League, but in terms of brand value it is the richest team of the twenty-twenty cricket tournament, whose collective valuation has been now pegged at $2 billion.
At the same time, Rajasthan Royals, partly owned by another Bollywood star Shilpa Shetty, has emerged as the best team in terms of return on investment, although it is ranked third in terms of brand value.
The valuation exercise of the entire IPL franchise, along with the individual teams, have been conducted by UK-based international brand valuation consultancy Brand Finance Plc.
“The entire enterprise is valued at USD 2.01 billion,” Brand Finance said, adding, its methodology took into account various revenue lines such as broadcasting, IPL sponsorship, team sponsorship, merchandising and gate receipts as well as the effect of performance, the catchment population of the city, the capacity of the stadium and the presence of iconic players.
Among the eight teams: Brand Value
Kolkatta Knight Riders – $42.1 million
Mumbai Indians – $41.6 million
Rajasthan Royals – $39.5 million
Chennai Super Kings – $39.4 million
Delhi Daredevils – $39.2 million
Royal Challengers Bangalore – $37.4 million
Kings X1 Punjab – $36.3 million
Deccan Chargers – $34.8 million
Earlier in terms of franchise fees:
Mumbai Indians – $111.9 million
Royal Challengers – $111.6 million
Deccan Chargers – $107 million
Chennai Super Kings – $91 million
Delhi Daredevils – $84 million
Kings X1 – $76 million
KKR – $75.1 million
Rajasthan Royals – $67 million
Despite propping up the bottom of this year’s edition of the IPL taking place in South Africa, the Kolkata Knight Riders are the most valuable franchise brand at $42.1 million. Celebrity co-owner Shah Rukh Khan’s hard-selling of the KKR brand has counteracted the team’s poor on-field performance.
At the same time, Rajasthan Royal’s brand value of $39.5 million at 59 percent of its franchise fee of $67 million, makes the reigning champions IPL’s most profitable investment.
When determining our brand ratings, Brand Finance said: we have paid particular attention the ability of the franchises to generate advertising revenue, as well as the potential size of their support base. Rajasthan and Kolkata scored highly in these respective measures.
KKR has been the ultimate Winner being a Loser in the tournament…….
Kudos to SRK for this !!!
